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nMany businesses, large and small, have a huge source of great ideas that can help them improve, innovate, and grow, and yet so many of these companies never think of using this amazing corporate asset.nnWhat is this highly valuable asset? Says Morgan Fraud, the author of The Thinking Corporation, u201cGiven that we are all capable of contributing new ideas, the question becomes how do you successfully generate, capture, process and implement ideas?u201d Its own people.